Fremantle great Matthew Pavlich was named Sydney Swans CEO in August 2025. He said a text message started it all.
Key Facts
- New CEO: Matthew Pavlich
- Replaces: Tom Harley, leaving to be AFL chief operating officer
- Announced: August 2025
- Starts: end of 2025 season
The Text
Pavlich said a recruiter’s text came on a Saturday morning. He was driving his three children to school sport.
Frequently Asked Questions
Who is the new Sydney Swans CEO?
Matthew Pavlich.
Who did he replace?
Tom Harley.
How did he get the job?
A recruiter’s text prompted him to apply.
Conclusion
A simple text led to a big new role.
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