PR boss Roxy Jacenko’s former office in Paddington, Sydney, did not sell at auction in May 2026. The property “passed in”, the selling agent said. Hopes had been for more than $10 million. The auction was held on the morning of the federal Budget.
Key Facts
- Address: 7–13 Elizabeth Street, Paddington.
- Owner: Roxy Jacenko, founder of Sweaty Betty PR, who now lives in Singapore.
- Bought for: $2.66 million in 2014.
- Hopes: More than $10 million at first. The agent later said hopes were below that.
- Later: Reports said it later sold for $7.2 million.
What Happened at Auction
Colliers agent James Cowan said: “The property passed in.” He said the owner was ready to sell. “Initial expectations were above $10m. They are now below this,” he said.
The Budget Twist
The auction took place the same morning as the federal Budget. The Budget included big changes to property taxes. Realcommercial.com.au said this added to uncertainty in the market.
About the Building
The corner site is 290 square metres. It is leased to Sydney Sotheby’s International Realty until May 2027, for more than $300,000 a year plus GST.
Frequently Asked Questions
Did Roxy Jacenko’s office sell at auction?
No. It passed in.
How much did she pay for it?
$2.66 million in 2014.
Where does Roxy Jacenko live now?
Singapore.
Conclusion
The sale did not go to plan on auction day. Big changes in tax rules made the timing tricky.
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