Controversial Rebrands : A company’s logo encapsulates its purpose and values, but what unfolds when a rebrand misfires?
Rebranding is a high-stakes move for any company; when executed well, it can refresh the brand’s image, tap into emerging markets, convey positive transformation, and draw in new customers.
The Purpose and Risks of Rebranding
However, it carries the risk of diminishing brand equity and creating confusion among your audience.
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Here’s a look at some of the most debated rebrands in history.
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