Matthew Pavlich Sydney Swans CEO : Newly appointed Sydney Swans CEO Matthew Pavlich revealed that the journey to his new role began with an unexpected text message from a recruiter while he was busy driving his kids to their Saturday sports activities.
The Text Message That Changed Everything
The recruiter reached out to gauge his interest in filling the position left vacant by Tom Harley, who moved to the AFL.
Tom Harley Steps Down for AFL’s New COO Position
It came out of the blue,” Pavlich shared on Nine’s Today show on Wednesday. “I was contacted via text on a Saturday morning while juggling my three kids’ school sports schedules.
But after completing the process with the recruiter, meeting with the club, and going through the interview, I was absolutely thrilled.
I feel incredibly humbled by the opportunity that lies ahead.
Sydney Swans’ Recent Performance and Upcoming Match
Harley will step down as Sydney Swans CEO at the end of the season to take on a newly created role as the AFL’s chief operating officer.
Matthew Pavlich, a former AFL star who booted 700 goals during his illustrious career from 2000 to 2016, was confirmed as the Swans’ new chief executive last week.
The 43-year-old holds a Bachelor of Science and an MBA from the University of Western Australia. Since retiring from football, he has served in various AFL roles, co-founded a brand partnerships business, and worked in media, including as a sports presenter for 9News Perth.
Managing a $70 Million Business: Pavlich on the Biggest Challenge
It’s a huge responsibility, and I feel like I’ve been preparing for this for a long time,” Pavlich said about his new position.
When asked about the biggest challenge, Pavlich pointed to managing a business with annual revenue exceeding $70 million.
It’s a large organisation in terms of people,” he added.
Building Relationships with Fans, Members, and Partners
In Sydney, I don’t know many people yet, so I’ll need to quickly immerse myself in the community — meeting fans, members, and all our commercial and corporate partners. There will be plenty of groundwork to cover when I arrive, Pavlich said.
Swans’ Two-Point Victory Against Brisbane Lions
In a rematch of the 2024 grand final, the Swans secured a surprise two-point victory over the Brisbane Lions at the Gabba on Saturday.
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Currently sitting 10th on the ladder and out of finals contention, the Swans will next face the Geelong Cats at the SCG on Sunday.
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